Privacy Policy

1. Introduction

Nutrition pHirst ("we," "our," or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it. By using our website and purchasing our products, you agree to the terms described in this policy.

2. Information We Collect

We collect information that you provide directly to us, including:

• Name, email address, phone number, and mailing address when you create an account or place an order.
• Payment information, which is processed and stored securely by our payment provider (Stripe) and never stored on our servers.
• Communications you send us, including support inquiries and feedback.
• Your email address if you subscribe to our newsletter.

We also collect certain information automatically when you use our site, including:

• Log data such as your IP address, browser type, pages viewed, and referring URLs.
• Device information including hardware model, operating system, and browser version.
• Cookies and similar tracking technologies (see Section 6).

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations and shipping notifications.
• Create and manage your account.
• Respond to your support inquiries and communications.
• Send you marketing communications, newsletters, and promotional offers if you have opted in.
• Improve our website, products, and customer experience through analysis of usage patterns.
• Comply with legal obligations and prevent fraudulent transactions.

4. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers that assist us in operating our business (e.g., payment processors, shipping carriers, email service providers), who are bound by confidentiality obligations.
• Analytics partners who help us understand how our site is used, in aggregated and anonymized form where possible.
• Legal authorities when required to comply with applicable law, regulation, or valid legal process.
• Business successors in the event of a merger, acquisition, or sale of assets, where your data would transfer to the acquiring entity subject to this policy.

5. Data Retention

We retain your personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, and comply with our legal obligations. Account information is retained for the life of your account. Order records are retained for a minimum of 7 years for financial and legal compliance purposes. You may request deletion of your account and personal data at any time by contacting us at info@nutritionphirst.com.

6. Cookies

We use cookies and similar technologies to maintain session state, remember your preferences, and gather analytics data. Essential cookies are required for the site to function and cannot be disabled. Analytics and preference cookies may be controlled through your browser settings. By continuing to use our site, you consent to our use of cookies as described in this section.

7. Security

We implement industry-standard security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All data is transmitted over SSL/TLS encryption. Card data is processed directly by Stripe and never stored on our servers. While we take reasonable precautions, no transmission over the internet is 100 percent secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Opt out of marketing communications at any time using the unsubscribe link in our emails.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us at info@nutritionphirst.com.

9. Children's Privacy

Our website and products are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately and we will take steps to remove that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of our site after any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at: